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Consumer Goods Subscriptions

How to Win in Retail in the 21st Century

Produktform: Buch / Einband - flex.(Paperback)

Digitalisation has also triggered major upheavals in consumption. Consumers are increasingly choosing subscriptions to reduce the effort required for everyday activities such as buying clothes or preparing meals. This book helps to respond to changing customer behaviour with appropriate subscription services and to take advantage of the opportunities of this new revenue model in retail. weiterlesen

Sprache(n): Englisch

ISBN: 978-3-11-073511-6 / 978-3110735116 / 9783110735116

Verlag: De Gruyter

Erscheinungsdatum: 06.12.2021

Seiten: 73

Auflage: 1

Autor(en): Thomas Rudolph, Severin Bischof, Severin Friedrich Bischof

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