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Consumer Innovation at the Base of the Pyramid

Emerging Patterns of User Innovation in a Resource-Scarce Setting

Produktform: Buch / Einband - flex.(Paperback)

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-658-05104-4 / 978-3658051044 / 9783658051044

Verlag: Springer Fachmedien Wiesbaden GmbH

Erscheinungsdatum: 22.04.2014

Seiten: 170

Auflage: 1

Autor(en): Sarah Praceus

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