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Consumer Research Methods in Food Science

Produktform: Buch / Einband - flex.(Paperback)

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.  Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-1-07-163002-0 / 978-1071630020 / 9781071630020

Verlag: Springer US

Erscheinungsdatum: 08.04.2023

Seiten: 472

Auflage: 1

Herausgegeben von Carlos Gomez-Corona, Heber Rodrigues

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