Most books on creativity put one individual at the center of their narrative as the sole genius. But in a world where we need everybody's creative input for finding fresh answers, glorifying single individuals as "creative geniuses" sends out the wrong message. In sixteen personal stories shared by members of the Sonophilia community, Creativity Matters aims to encourage everyday people to unlock their creativity to tackle business, community and personal issues. Our essays manifest that no one is too small to make an impact and that the definition of creativity is as diverse as the people putting it into work. We have made an effort to write this book because we believe that creativity should not be seen as a privilege but as the essence of what makes us human. Now the time has come to demystify and to democratize creativity!weiterlesen