The research group Global Business Management at the University of Applied Sciences Upper Austria, Campus Steyr performs research activities for the study programmes Global Sales and Marketing, addressing cross-cultural topics in an innovative global business setting. The 10th Cross-Cultural Business Conference serves as a platform for research and teaching co-operation in this specific field. Therefore, the CCBC 2021 sets out to deal with intercultural or international perspectives in: – Session A: Global Business and Export Management – Session B: Marketing, Sales and Service Management – Session C: Higher Education Research, Teaching and Learning – Session D: Innovation and Entrepreneurship – Session E: Human Resource Managementweiterlesen