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Cultural Influences on the Process of Strategic Management

Using Scenario Planning for Decision Making in Multinational Corporations

Produktform: Buch / Einband - fest (Hardcover)

Through this book, the author presents a newly developed framework for strategic management that combines the cultural value scale to test the cultural sensitivity of the long-term planning tool called “scenario planning.” The different process steps of scenario planning have been individually examined for their sensitivity toward the cultural dimensions of uncertainty avoidance and long-term orientation. The investigation is based on a unique, global set of management consultants working for a leading professional service firm. The results of this research show the cultural sensitivity of scenario planning, with different degrees of the process steps and the tested cultural dimensions. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-030-86659-4 / 978-3030866594 / 9783030866594

Verlag: Springer International Publishing

Erscheinungsdatum: 21.12.2021

Seiten: 378

Auflage: 1

Autor(en): Andreas Michael Schühly

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