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Customer Centricity in New Product Development

Radical Customer Orientation as the Key to High-potential Innovations

Produktform: Buch / Einband - flex.(Paperback)

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-662-67696-7 / 978-3662676967 / 9783662676967

Verlag: Springer Berlin

Erscheinungsdatum: 22.08.2023

Auflage: 1

Autor(en): Ute Rademacher

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