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Customer Co-Design

A Study in the Mass Customization Industry

Produktform: Buch / Einband - flex.(Paperback)

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-658-07525-5 / 978-3658075255 / 9783658075255

Verlag: Springer Fachmedien Wiesbaden GmbH

Erscheinungsdatum: 29.10.2014

Seiten: 218

Auflage: 1

Autor(en): Stefan R. Thallmaier

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