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Customer Engagement Marketing

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.   weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-319-61985-9 / 978-3319619859 / 9783319619859

Verlag: Springer International Publishing

Erscheinungsdatum: 29.08.2017

Seiten: 328

Herausgegeben von V. Kumar, Robert W. Palmatier, Colleen M. Harmeling

223,63 € inkl. MwSt.
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