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Dealing with Socially Responsible Consumers

Studies in Marketing

Produktform: Buch / Einband - flex.(Paperback)

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty. weiterlesen

Sprache(n): Englisch

ISBN: 978-9811951282 / 978-9811951282 / 9789811951282

Verlag: Springer Singapore

Erscheinungsdatum: 03.01.2024

Seiten: 564

Auflage: 1

Herausgegeben von Jishnu Bhattacharyya

69,54 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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