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Design Science in Tourism

Foundations of Destination Management

Produktform: Buch / Einband - flex.(Paperback)

The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-319-82660-8 / 978-3319826608 / 9783319826608

Verlag: Springer International Publishing

Erscheinungsdatum: 16.06.2018

Seiten: 272

Auflage: 1

Herausgegeben von Daniel R. Fesenmaier, Zheng Xiang

235,39 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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