Noch Fragen? 0800 / 33 82 637

Designing Luxury Brands

The Science of Pleasing Customers’ Senses

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.    weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-319-71557-5 / 978-3319715575 / 9783319715575

Verlag: Springer International Publishing

Erscheinungsdatum: 13.04.2018

Seiten: 170

Autor(en): Diana Derval

69,54 € inkl. MwSt.
Recommended Retail Price
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück