This open access book comprehensively examines the interactions between diaspora and pop culture. It empirically examines how diasporic audiences consume, disseminate, and produce pop cultural imaginations of non-Western origin, whereas non-Western pop culture influences the ways in which diasporic pop culture is hybridized beyond national or ethnic borders. This book examines not only diasporic Korean audiences’ engagement with Korean pop culture but also their interaction with other ethno-racial groups in the process of media consumption. In doing so, it explores how the Korean Wave influences diasporic Koreans’ identity formation and negotiation as visible minorities in the Western context. By examining Korean Canadian K-pop stars, YouTubers, and K-pop cover dancers, the book also explores how some diasporic Koreans, as key personnel in the Korean Wave industry, have been integrated into the rise of Korean pop culture. Drawing on extensive audience studies and rich empirical analyses, the book contributes to enabling a critical understanding of diasporic audiences who reorient the dominant media landscape by consuming transnational media forms of non-Western origin. weiterlesen