Noch Fragen? 0800 / 33 82 637

Digital Transformation in the Cultural Heritage Sector

Challenges to Marketing in the New Digital Era

Produktform: Buch / Einband - flex.(Paperback)

Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-030-63378-3 / 978-3030633783 / 9783030633783

Verlag: Springer International Publishing

Erscheinungsdatum: 29.03.2022

Seiten: 219

Auflage: 1

Herausgegeben von Tiziana Russo Spena, Francesco Bifulco

171,19 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück