The findings of this novel research, which is based on a multi-method approach, provide insights in relevant GBS factors and how these factors affect a GBS implementation strategy.  Further analysis show how digitalisation, including platforms and AI, enable GBS organisations to decrease implementation issues. Research outcomes illustrate that firms which apply an enterprise ecosystem approach are better able to exchange GBS information. The willingness and ability of firms to intensify the collaboration at managerial and subject matter level will help to overcome GBS implementation challenges. This book puts forward the case that the rise of digitalisation enables GBS organisations to provide benefits and ensure that the GBS business model still matters. It will be of great interest to scholars and students of digital business and innovation. weiterlesen