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Drivers of Global Business Success

Lessons From Emerging Markets

Produktform: Buch / Einband - flex.(Paperback)

This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-349-72513-7 / 978-1349725137 / 9781349725137

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 11.10.2004

Seiten: 298

Auflage: 1

Herausgegeben von F. Bilgin, V. Sriram, G. Wührer

106,99 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

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