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E-Conomics

Strategies for the Digital Marketplace

Produktform: E-Buch Text Elektronisches Buch in proprietärem

provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-642-86482-7 / 978-3642864827 / 9783642864827

Verlag: Springer Berlin

Erscheinungsdatum: 17.04.2013

Seiten: 336

Autor(en): Ulrich Lange, Axel Zerdick, Klaus Schrape, Roger Silverstone, Klaus Goldhammer, Alexander Artope, Eckart Vierkant, Esteban Lopez-Escobar, Ulrich T. Lange
Herausgegeben von (ECC) European Communication Council

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