The discussion chapter moves away from the analysis of business practices, towards a new business logic that favours contributing to sustainable development over profits. It provides theoretical propositions that show one approach of how to conduct business in a way that works for the planet and people in addition to shareholders. This and the insights from the business practice exploration, build the foundation for many avenues of future research into sustainable management. The research combines the remote areas of supply chain management and entrepreneurship at the intersection of sustainability. This novel approach is a major contribution of the research, which means the book would be of relevance to a large audience from management studies. Beyond the two mentioned fields, academics in management research would benefit from the book for its presentation of an alternative understanding of organisational performance that offers many avenues for further research beyond entrepreneurship and supply chain management. The book might also be of interest to people with an academic background that work together with sustainability driven and/ or social entrepreneurs, who could benefit from the insights into how sustainability goals are delivered through business practices and the relevant trade-offs faced by ecopreneurs. weiterlesen