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Electronic Word of Mouth (eWOM) in the Marketing Context

A State of the Art Analysis and Future Directions

Produktform: E-Buch Text Elektronisches Buch in proprietärem

eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-319-52459-7 / 978-3319524597 / 9783319524597

Verlag: Springer International Publishing

Erscheinungsdatum: 15.02.2017

Seiten: 138

Autor(en): Michael Williams, Yogesh K. Dwivedi, Elvira Ismagilova, Emma Slade, Yogesh K Dwivedi, Michael D. Williams

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