Furthermore, the book argues that digital forms of entrepreneurship are increasingly important in responding to crises and international developments. It highlights the need for scenario and forecast planning in developing new products and services to meet evolving customer needs. The book also provides examples of business model innovation, which underscores the importance for businesses to emphasize entrepreneurship not only in product development but also in their interactions with society. It discusses how businesses can achieve this through an entrepreneurial health audit, which focuses on entrepreneurial intensity, frequency, and ideas for start-ups and spinoffs. By examining examples and suggestions included in the book, businesses can learn about the role of entrepreneurial learning and failure in creating an entrepreneurial culture. weiterlesen