Erfolgreiche Produkteinführung.
Produktform: Buch / Einband - flex.(Paperback)
The successful product launch is a central anchor in marketing work. All contents are clearly structured, with illustrations and examples throughout. The style is pragmatic, but systematically well-founded.The target group are students at universities/Universities of Applied Sciences, marketing and product managers as well as career changers from other domains.weiterlesen
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