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From Battlefield to Boardroom

Winning Strategies for Today's Global Business

Produktform: Buch / Einband - fest (Hardcover)

Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.weiterlesen

Sprache(n): Englisch

ISBN: 978-0-333-94990-0 / 978-0333949900 / 9780333949900

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 06.08.2001

Seiten: 192

Auflage: 1

Autor(en): D. Laurie

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