This book will describe a new stage in television in the world, in which new networks like Netflix reach global or transnational audiences across language and culture, while existing stages or layers of television continue to hold the attention of many other audiences who prefer national, regional or culture and language defined programming. Much of the world, particularly in Latin America still watches national programs on broadcast television, but Netflix is leading many in the middle and upper classes toward new forms of television, beyond the national, the regional and the US. This book will examine audience preferences with data from Kantar Media for 4-8 Latin American countries, depending on which aspect and form of television we are looking at. This gives the book an unprecedented sense of what audiences really do want and how it has changed from the early 2000s to now. Latin American television industries were among the first in the developing world to push US programs out of prime time and nationalize their programming in the 1960s-70s. They were also among the first countries outside the industrialized northern countries to sell drama around the world, starting in the 1970s and booming in the 1990s, as much of the world opened new networks and wanted more programming. Much of the Latin American audience is still devoted to the telenovelas, variety shows and other programs that dominated the broadcast era. Nonetheless a new era of multi-layered audience identities and interests, together with a multitude of television options, from broadcast TV to Internet-born Netflix is bearing in on Latin America, as well as the rest of the world.weiterlesen