Noch Fragen? 0800 / 33 82 637

Global Brand Strategy

World-wise Marketing in the Age of Branding

Produktform: Buch / Einband - fest (Hardcover)

The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? weiterlesen

Sprache(n): Englisch

ISBN: 978-1-349-94993-9 / 978-1349949939 / 9781349949939

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 19.01.2017

Seiten: 319

Auflage: 1

Autor(en): Jan-Benedict Steenkamp

53,49 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück