Global Brand Strategy
World-wise Marketing in the Age of Branding
Produktform: Buch / Einband - fest (Hardcover)
The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed?
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