Profit and Purpose – An (im)perfect match? What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future. This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool. Corresponding to the idea of learning from role models, the Global Goals Yearbook 2019 includes 35 good practices of corporate participants that showcase different approaches to the implementation of the SDGs.weiterlesen