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Globalization or Regionalization of the European Car Industry?

Produktform: Buch / Einband - flex.(Paperback)

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-349-72237-2 / 978-1349722372 / 9781349722372

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 15.04.2003

Seiten: 275

Auflage: 1

Herausgegeben von M. Freyssenet, K. Shimizu, G. Volpato

106,99 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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