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Green Fashion Retail

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-9811024405 / 978-9811024405 / 9789811024405

Verlag: Springer Singapore

Erscheinungsdatum: 18.10.2016

Seiten: 291

Herausgegeben von Jochen Strähle

171,19 € inkl. MwSt.
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