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Handbook of Business Communication

Linguistic Approaches

Produktform: Buch / Einband - fest (Hardcover)

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-1-61451-683-5 / 978-1614516835 / 9781614516835

Verlag: de Gruyter Mouton

Erscheinungsdatum: 24.07.2017

Seiten: 711

Auflage: 1

Herausgegeben von Gerlinde Mautner, Franz Rainer

162,95 € inkl. MwSt.
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