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Handbook of Strategic e-Business Management

Produktform: Buch / Einband - fest (Hardcover)

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-642-39746-2 / 978-3642397462 / 9783642397462

Verlag: Springer Berlin

Erscheinungsdatum: 10.12.2013

Seiten: 1011

Auflage: 1

Herausgegeben von Francisco J. Martínez-López

213,99 € inkl. MwSt.
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