Handbuch Kommunikationsmanagement im Marketing.
2 Teilbände.
Produktform: Buch / Einband - flex.(Paperback)
»Handbook of Communication Management in Marketing«
The »Handbook of Communication Management in Marketing« presents all relevant facets of this topic in an up-to-date manner on around 1,100 pages. It is based on the work »Communication Management«, which was first published in 1994, and offers a successful combination of a systematic-analytical foundation and a pronounced application orientation. It provides students of business administration as well as specialists and managers in the business world with well-founded expert knowledge, whether they are newcomers or career changers.weiterlesen
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