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Handbuch Kommunikationsmanagement im Marketing.

2 Teilbände.

Produktform: Buch / Einband - flex.(Paperback)

»Handbook of Communication Management in Marketing« The »Handbook of Communication Management in Marketing« presents all relevant facets of this topic in an up-to-date manner on around 1,100 pages. It is based on the work »Communication Management«, which was first published in 1994, and offers a successful combination of a systematic-analytical foundation and a pronounced application orientation. It provides students of business administration as well as specialists and managers in the business world with well-founded expert knowledge, whether they are newcomers or career changers.weiterlesen

Sprache(n): Deutsch

ISBN: 978-3-428-18319-7 / 978-3428183197 / 9783428183197

Verlag: Duncker & Humblot

Erscheinungsdatum: 21.07.2021

Seiten: 1273

Auflage: 1

Autor(en): Werner Pepels

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