»Handbook for Exhibition, Conference and Event Management«: The second edition of the Handbook is aimed at students and practitioners in the so-called MICE sector. As a basic compendium, it presents and explains important topics of all live communication segments. The articles written by experts from the DHBW network are to be understood as a condensed form in order to deal with key terms and topics of the industry. References to journals and other publications enable a deeper understanding of the findings.weiterlesen