Noch Fragen? 0800 / 33 82 637

Handbuch Product Ownership

Techniken und Instrumente im ganzheitlichen Produktmarketing

Produktform: Buch / Einband - flex.(Paperback)

The handbook »Product Ownership« presents modern product management in marketing in all its important facets. The standard work is now available in its eighth edition. It still follows the guiding principle of demanding practical orientation with a detailed content structure, numerous illustrations and many case studies. The target readership is made up of newcomers to the subject matter, career starters, students and participants in ambitious further education.weiterlesen

Sprache(n): Deutsch

ISBN: 978-3-428-19200-7 / 978-3428192007 / 9783428192007

Verlag: Duncker & Humblot

Erscheinungsdatum: 27.08.2024

Seiten: 1235

Auflage: 8

Autor(en): Werner Pepels

99,90 € inkl. MwSt.
kostenloser Versand

sofort lieferbar - Lieferzeit 1-3 Werktage

zurück