Noch Fragen? 0800 / 33 82 637

Health Communication

Strategies for Developing Global Health Programs

Produktform: Buch / Einband - fest (Hardcover)

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-1-4331-1865-4 / 978-1433118654 / 9781433118654

Verlag: Peter Lang Publishing Inc. New York

Erscheinungsdatum: 29.10.2013

Seiten: 383

Auflage: 1

Bandherausgeber: Do Kyun Kim, Arvind Singhal, Gary L. Kreps

178,90 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück