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Helvetica forever

Story of a Typeface

Produktform: Buch / Einband - fest (Hardcover)

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica’s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers.weiterlesen

Sprache(n): Englisch

ISBN: 978-3-03778-121-0 / 978-3037781210 / 9783037781210

Verlag: Lars Müller Publishers

Erscheinungsdatum: 31.03.2011

Seiten: 160

Auflage: 2

Zielgruppe: Professional/practitioner

Herausgegeben von Lars Müller, Victor Malsy

30,00 € inkl. MwSt.
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