Young adults and their conceptions within modernity, capitalism and consumerism constitute a fundamental building block to understanding society. Little sociological work has been done in the field of Hipsterism, although it can function as a paradigm for western, affluent societies. With tools such as conscious consumption, conversations and ethical or creative work within a politically intended lifestyle, Hipsterism emerges as an attempt to navigate between individualism and collectivity. Resulting from these circumstances are a variety of forms of action, while searching for better ways to contribute and engage at the same time. Attempts to dissolve milieus and try to construct spaces where different cultures, classes and ethnicities are welcome might fail in spatial practice, but the practices in sum still leave a trace in (consumer) culture. All these activities hint at the potential of transformative and negotiating power that Hipsterism could have. This is an open access book.weiterlesen