Hochschulmarketing in Mittel- und Südosteuropa
Ungarn, Rumänien, Bulgarien - lang gewachsene Traditionen und neue Perspektiven
Produktform: Buch / Einband - flex.(Paperback)
Hungary, Romania, Bulgaria - these three countries traditionally maintain very close relations with Germany. The many German language study courses and the good reputation of German third level education institutes in these countries contribute to the fact that Germany is one of the most attractive study and research destinations for third level students from these regions.
Romania's internationalisation efforts ensure the mobilisation of third level students and rising interest in German-Romanian university cooperations. Insights into these education markets, in current developments and existing projects highlight the excellent perspectives for future cooperations and give international actors helpful pointers for successful third level education marketing.weiterlesen
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