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Housework and Housewives in American Advertising

Married to the Mop

Produktform: E-Buch Text Elektronisches Buch in proprietärem

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-0-230-33797-8 / 978-0230337978 / 9780230337978

Verlag: Palgrave Macmillan US

Erscheinungsdatum: 07.11.2011

Seiten: 273

Autor(en): J. Neuhaus, Jessamyn Neuhaus

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