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How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

Produktform: E-Buch Text Elektronisches Buch in proprietärem

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-1-349-14070-1 / 978-1349140701 / 9781349140701

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 01.02.1998

Seiten: 172

Autor(en): Michael Morley

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