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Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-642-54376-0 / 978-3642543760 / 9783642543760

Verlag: Springer Berlin

Erscheinungsdatum: 12.09.2014

Seiten: 327

Autor(en): Scott Swan, Kurt Gaubinger, Michael Rabl, Thomas Werani

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