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Innovation Management and Corporate Social Responsibility

Social Responsibility as Competitive Advantage

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-319-93629-1 / 978-3319936291 / 9783319936291

Verlag: Springer International Publishing

Erscheinungsdatum: 21.09.2018

Seiten: 364

Herausgegeben von Reinhard Altenburger

160,49 € inkl. MwSt.
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