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Integrated Business Models in the Digital Age

Principles and Practices of Technology Empowered Strategies

Produktform: Buch / Einband - fest (Hardcover)

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno-entrepreneurial business strategy, which remains a neglected area of research. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models. weiterlesen

Sprache(n): Englisch

ISBN: 978-3-030-97876-1 / 978-3030978761 / 9783030978761

Verlag: Springer International Publishing

Erscheinungsdatum: 22.06.2022

Seiten: 544

Auflage: 1

Herausgegeben von Hamid Jahankhani, Azizul Hassan, Sumesh Singh Dadwal

181,89 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

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