Frontmatter -- Foreword / El-Ansary, Adel I. -- Preface -- Contents -- Part One. International Business Concepts in the Middle East -- Chapter 1. International Business in the Middle East / Kaynak, Erdener -- Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East / Kaynak, Erdener -- Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East / El-Ansary, Adel I. -- Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework / Yaprak, Attila -- Chapter 5. International Diversification and Investments in the Middle East / Geyikdagi, Yasar M. / Geyikdagi, Necia V. -- Chapter 6. International Technology Transfer in the Middle East / Erdilek, Asim -- Part Two. Management Practices -- Chapter 7. International Business and the Middle East: Recent Developments and Prospects / Ajami, Riad A. -- Chapter 8. Managerial Practices in the Middle East / Yücelt, Ugur -- Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction / Ajami, Riad A. -- Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia / Ali, Abbas / Swiercz, Paul M. -- Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers / Razzouk, Νabil Y. / Masters, Lance A. -- Part Three. Marketing Practices -- Chapter 12. Consumer Market Environment in the Middle East / Amine, Lyn S. / Cavusgil, S. Tamer -- Chapter 13. An Analysis of the Current Status of Marketing in the Middle East / El-Haddad, Awad B. -- Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other / Kaynak, Erdener / Gürol, Metin Ν. -- Chapter 15. The Prospects for Export Marketing to Egypt / Rice, Gillian / Mahmoud, Essam -- Part Four. The Future of International Business in the Middle East -- Chapter 16. Future Directions for Marketing and Management in the Middle East / Kaynak, Erdener -- References -- The Editor -- The Authors -- Author Index -- Subject Index -- Backmatterweiterlesen