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International Sports Marketing

Principles and Perspectives

Produktform: Buch / Einband - flex.(Paperback)

Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events. In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective. An excellent survey on: - Principles of International Sports Marketing – notions, models and concepts - Sports Marketing Around the World, based on international research from all five continents - The Future of International Sports Marketing and what corporate management can learn from sports An inspiring reading and an essential book to gain a better understanding of today’s status quo and developmental stages of sports marketing in the various regions of this world.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-503-14141-8 / 978-3503141418 / 9783503141418

Verlag: Erich Schmidt Verlag

Erscheinungsdatum: 17.01.2014

Seiten: 408

Auflage: 1

Zielgruppe: Sportunternehmen; Sportvereine; Sportverbände; Studenten und Dozenten Sportmanagement; Agenturen mit Schwerpunkt Sportmarketing Decision makers in international sports marketing; practitioners of sports marketing; lecturers and students of sports economics and sports marketing; sports marketing agencies and rights marketers

Beiträge von Frank Daumann, Lev Esipovich, Simon Chadwick, Gonzalo A. Bravo, Brendon Knott, Chungyeol Lee, Mark R. Lyberger, Matthew D. Shank, Ilja Solntsev, Constantino Stavros, Mark Stewart, Kamilla Swart, Andrzej Sznajder
Herausgegeben von Gerd Nufer, André Bühler

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