Internationalization is an essential component of the business model for luxury fashion companies. As a consequence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized companies and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Crucially, the authors connect internationalization and the business model and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications that have emerged from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury SMEs, this will be of interest to students, scholars and practitioners interested in luxury firms, internationalization and business models.weiterlesen