Noch Fragen? 0800 / 33 82 637

Internet Strategies

A Corporate Guide to Exploiting the Internet

Produktform: Buch / Einband - fest (Hardcover)

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.weiterlesen

Sprache(n): Englisch

ISBN: 978-0-333-69851-8 / 978-0333698518 / 9780333698518

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 19.06.1998

Seiten: 310

Auflage: 1

Autor(en): D. Stroud

53,49 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück