Jannis Maroscheck’s new book Latent Figures explores the concept of creativity and design in the context of machine-generated graphic shapes. It delves into the idea that the words of our language and the visual signs we use have inherent limitations that constrain what we can express. The intersection of human intention and machine-generated creativity. Here are some key points from the content: The Role of Graphic Shapes: The book underscores the importance of graphic shapes, considering them as small ideas that serve as the fundamental building blocks of visual communication. Automated Idea Generation: It discusses the automation of the idea-generation process by utilizing computer programs, which are based on rule-based algorithms and neural networks. These programs have the ability to generate a multitude of ideas, essentially forming a framework for creativity to emerge. Unconventional Forms: The book highlights that the machine-generated shapes are not limited to traditional or common forms. They represent an indirect path to form that might remain hidden otherwise. These shapes can be seen as a detour from human creativity, resembling an unstoppable force of nature. Training Neural Networks: Maroscheck trains the neural networks in these computer programs by exposing them to various images, allowing them to recognize patterns and generate output. The resulting shapes exhibit an intensity that is distinct from typical human creativity. Pure Form: The book emphasizes that the underlying process is analytical and objective, treating form as pure form without direct reference to real-world objects. It exists in a world of signs, drawing inspiration from a wide range of sources, such as ancient runes, y2k logos, medieval monograms, hieroglyphs, and more. Exploration of Unseen Characters: Maroscheck’s work involves exploring the spaces between and beyond the forms from different time periods, regions, and cultures. By sampling and remixing this shared visual vocabulary, he uncovers unseen characters with unique visual qualities. These shapes-in-between often evoke a sense of familiarity while eluding clear meaning, residing in a realm between significance and ambiguity. In essence, Jannis Maroscheck’s book delves into the fusion of human and machine creativity, challenging our understanding of design and the boundaries of form and meaning. It encourages readers to contemplate the creative possibilities that emerge when traditional design principles are reframed through the lens of technology and automation. “When I think about it, something like a graphic form, black and white, defined only by its outline, feels quite limited in what it can express, what it can communicate. Then I look at it, like a blob of ink, continuously reshaping itself, in flux, automatic and open in all directions.” Jannis Maroscheckweiterlesen