This complex circumstance required to adopt a multidisciplinary perspective grounded in Political Sociology and Communication Studies. To address these issues, the book analyses the communication and leadership style of seven European leaders, grouped into 'political families'. It analyses the cases of Angela Merkel and Erna Solberg to understand if and how female leaderships differentiated from their male counterparts. Then it analyses the relationship between techno-populism and professional politics by comparing the cases of Giuseppe Conte, Emmanuel Macron and Pedro Sanchez. Finally, it focuses on populist leaders: Boris Johnson and Victor Orbán represent emblematic cases with opposite outcomes. weiterlesen