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Low-Income Consumers as a Source of Innovation

Insights from Idea Competitions in Brazilian Low-Income Communities

Produktform: Buch / Einband - flex.(Paperback)

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.weiterlesen

Sprache(n): Englisch

ISBN: 978-3-658-08929-0 / 978-3658089290 / 9783658089290

Verlag: Springer Fachmedien Wiesbaden GmbH

Erscheinungsdatum: 10.03.2015

Seiten: 364

Auflage: 1

Autor(en): Aline Krämer

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