Noch Fragen? 0800 / 33 82 637

Low-Income Consumers as a Source of Innovation

Insights from Idea Competitions in Brazilian Low-Income Communities

Produktform: E-Buch Text Elektronisches Buch in proprietärem

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-658-08930-6 / 978-3658089306 / 9783658089306

Verlag: Springer Fachmedien Wiesbaden GmbH

Erscheinungsdatum: 28.02.2015

Seiten: 364

Autor(en): Aline Krämer

53,49 € inkl. MwSt.
Recommended Retail Price
kostenloser Versand

sofort lieferbar - Lieferzeit 1-3 Werktage

zurück