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Machineries of Persuasion

European Soft Power and Public Diplomacy during the Cold War

Produktform: Buch / Einband - fest (Hardcover)

Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-11-055792-3 / 978-3110557923 / 9783110557923

Verlag: De Gruyter Oldenbourg

Erscheinungsdatum: 01.04.2019

Seiten: 221

Auflage: 1

Herausgegeben von Óscar J. Martín García, Rósa Magnúsdóttir

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